The of conveying the right message to the reader.

The
method of writing is an exceptionally important part of conveying the right
message to the reader. In writing, there are four major types. Each type of
writing addresses a different purpose. Further, the four major types include
descriptive writing, narrative writing, expository writing, and persuasive
writing. Each of the following types is used to employ a different approach to
the reader. This essay highlights the comparison between the expository and
persuasive form of writing.

Expository
writing is also known as the informative form of writing which presents a
balanced analysis of the topic at hand using facts, statistics, and with the
help of examples. The main objective of expository writing is an informative
interpretation of a subject by following a logical and straightforward
approach. Since the expository writing focuses mainly on information and facts,
the writer does not express his/her own opinion or emotions regarding the
matter. Moreover, expository writing does not focus on descriptive analysis,
rather it mainly targets extensive research and informative approach. In
addition to that, the overall objective of an introduction in an expository
writing is to inform and explain. Expository writing employs a clear and direct
method.

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Expository
writing is basically objective (Spencer, 2004). The introduction of an expository
writing includes a brief thesis statement or the main idea. The main idea
should be clearly stated without any addition of a personal comment or a
viewpoint. Furthermore, the remaining part of the writing includes a descriptive
and informative essay including the researched facts and figures. The whole
expository writing does not employ any form of biased viewpoints, rather only
logical and statistical statements are used. Also, the writer uses the third
person its writing and avoids the use of the first person. Further, examples of
expository writing include definition, classification, comparison and contrast
essays, cause and effect, problem-solution writing and process essays.

Expository
writing aims to inform, describe, clarify, analysis, and brief the reader about
the subject matter by the aid of logical support and factual statements. Additionally,
the tone of an expository writing remains formal and fact-based. On the other
hand, persuasive writing employs a strategical approach. Persuasive writing
uses facts and figures along with sound reasoning and expert opinion to
convince the reader to accept writer’s viewpoint on the subject. Persuasive
writing applies authoritative, emotional and logical appeal to persuade the
reader (Frederick, 2006). In an academic writing, persuasive
writing approach is employed to demonstrate how certain ideas are more valid
than the others. The main objective of persuasive writing is to make the reader
agree with the writer’s perspective towards a certain subjective. Persuasive
writing demands sound logic and must contain factual evidence to support the
writer’s point of view. Furthermore, persuasive writing uses reason and logic
and persuasive language to convince the reader.

Persuasive
writing is basically subjective. Persuasive writing establishes an
argumentative approach which uses logistics and facts along with emotional
persuasion. The writer must discuss the credibility of the resources while
explaining the potential outcomes, the necessity of a certain action and
referring to the benefits regarding the issue. Overall, the main theme of the
writing is to persuade the reader in the end in agreeing to the writer’s
standpoint. Moreover, effective persuasion is done by proving the truth using
persuasive arguments relative to the case in question. In persuasive writing,
the writer’s viewpoint is the most crucial part. The essay revolves around the
main idea of the viewpoint of the writer. Persuasive writing employs a
convincing and a biased introduction directing towards the issue at hand. The
thesis statement or the main idea of persuasive writing is to provide an
effective argument based on personal opinion. Moreover, persuasive writing only
uses facts and figures as a supporting element in presenting their argument.
Furthermore, persuasive writing employs a rather informal and personal tone
along with emotional appeal and reason. For this reason, persuasive writing
aims to influence the thoughts and actions of others.

In
the light of the above, both the methods of writing differ in their style.
Expository writing only gives information to describe a topic, whereas,
persuasive writing employs the writer’s viewpoint along with the support of
facts and logic. Moreover, expository writing always gives a balanced analysis
of the subject. However, persuasive writing gives a biased analysis regarding
an idea. The opening sentence of both the writing is informative. Persuasive
writing, however, also highlights the viewpoint of the writer in light of the
researched data. Expository writing is used by a writer when he wants to convey
information and explain a topic. Whereas, persuasive writing is used when the
writer wishes to convince the audience to portray the same thoughts as his own
regarding a topic.