Abstract: In the past 50 years Hip Hop has become a big part of the music industry. From artists such as Notorious B.I.G., 2Pac, LL Cool J, and more recent artists like Drake, Big Sean, and Migos, what will be provided in this essay and how artist such as these have changed the economics of the music industry as a whole and more particularly the west coast. A lot of the Artists studied in this paper are from the west coast so it is obvious that one should focus on the area rather than looking at the whole world or even the United States as a whole. The sources that were dealt with for this paper covered the Hip Hop industry, the economics of music and more importantly the economics with hip hop. The sources were found from extensive research on CSU libraries website as well as books from CSU that discuss some of the Economics of hip-hop as well as the culture that goes along with it. These sources will be very helpful in this essay because they will be providing primary accounts of hip hop and how it is viewed in the west coast culturally as well as economically. A book called The Hip Hop Generation written by Bakari Kitwana in 2002 will be a big part of the information provided in the essay along with many other sources. The question that is trying to be answered by this essay is How does the language of Hip Hop affect the economics of the West Coast? A big part of the question itself is the word language. This is included because Hip Hop is a language of its own when comparing it to genres such as Rock, Country, or even jazz. While the question states that the primary focus will be the economics of the west coast when dealing with hip hop, one should take into account the cultural aspect that goes along with this. Hip Hop is a key part of the economics of the West Coast and should be considered a primary source of economic growth in the United States. Throughout this paper the information should make one consider this statement. (365 words) Introduction:Research Question: How does the language of Hip Hop affect the economics of the West Coast? In the past 50 years, Hip hop has grown in importance not only in the realm of popular music, but also in the area of economics. Economics is the study of how money is being distributed in a certain area and the area being focus on is the west coast of the United States of America. In this essay, the “founding fathers” such as Notorious B.I.G., 2-Pac, LL Cool J as well as other artist from the origins of hip hop will be discussed. Newer artists such as Drake, Big Sean, and Migos will also be analyzed with how they affect the culture of the west coast as well as how they have changed the economics of the area. From the essay, a reader should understand why Hip Hop is a key part of the economics of the West Coast and should be considered a primary source of economic growth in the United States. It is obvious from charts such as Billboard top 20 or Spotify’s United states top 50 that Hip Hop is a key genre when looking at what is being listened to. These lists as well as many others will also be provided to show how much hip hop people are listening to. The sources that are being provided throughout this paper will be from primary sources that have been analyzed by professionals a CSU. The Hip Hop Generation by Bakari Kitwana is a key source that is being used as it is a first hand look at the Hip Hop culture and its economics. However, other sources will be provided because Kitwana book was published in 2002, and while that is not too long ago, more recent economical succession has arose in the Hip Hop industry in the 15 years that the book was written. These sources deal with the economics of hip hop in the music industry. In the Section labeled ‘What is Hip Hop?’ will be an analysis of what Hip Hop is. The section will also include key points in history that have made hip hop to the success that it has today as well as key people who provided these key events. Some stereotypes that are associated with hip hop will also be included in the section in order to provide a sense of why it may be hard to be successful in the music industry. The section labeled ‘The Music Industry’ will be an analysis of what people are listening to in certain areas of the United States and the focus on what people are listening to in the west coast. This section will include examples of how music such as hip hop is included in everyday life. In this section extensive research has been done to show the influences each genre has to the people listening. The final section labeled ‘The Influences of Hip Hop will be a further discussion of the effects of hip hop to people listening to it in the ghettos/cities of the west coast. The section will try and answer the smaller question of how does hip hop have a positive connotation or a negative one. This will then go into how the economies of that area are and how much of the success/failure is coming from hip hop. The section will also include why businesses include portions of hip hop songs to influence their audience to buy their product. At the end of all these topics that deal with hip hop and its economics, a close conclusion will be made based on sources used. What is Hip Hop? Hip Hop, not only is it a genre of music, it is a lifestyle that many people of the west coast region live by. Look at the amount of artists that are recognized as successful. Many of them are from the west coast region giving the area pride in the fact that these artists are from there and are representing the region. Songs created by them talking about California or other areas in the west coast bring hip hop fanatics to the area creating economic growth of the area. If you were to ask anyone from the west coast born between 1965 and 1984 where they were September 13th, 1996, most could tell you. Then further ask that person where they had been six months later on March 9th, 1997. In September of 1996 Tupac Shakur would be pronounced dead and memorials from cities around the United States would commence including New York City, Los Angeles, and other cities on the west coast. No more than six months later in 1997 Christopher Wallace, otherwise known at Notorious B.I.G, would also be pronounced dead. His death would be recognised by many. These deaths would later fuel record sales of their albums that they had created in there lifetime. Their lives and the supposed story of their deaths would be the subject for many authors and their books, professors and their courses, directors and there TV documentaries, and even former and future artists and their songs.Even though many viewed these events as tragic, both rappers were considered by countless critics as irresponsible thugs who only put the target on their backs. However, the outpouring of affection was more than simply a fascination with the underworld of rap music and its Entertainers. The death of B.I.G and Tupac would be considered and new era for hip hop and many would recognize its arrival.Even Though Tupac Shakur and Christopher Wallace made a statement to not only the west coast, but to the world that hip hop is the future of the music industry with the amounts of fans who supported them after their tragic deaths. But B.I.G and Pac were not the ‘founding fathers’ of hip hop, however, they were a big part of it. It was in the 1970’s where an underground urban movement called hip hop was rising in the South Bronx in New York City. The main focus then was the art of emceeing (or MCing) over “breakbeats” at house and neighborhood block parties. DJ Afrika Bambaataa, would create the structure of hip hop by creating new terms such as “rapping” which was a up and coming rhythmic vocal rhyming style. New tools used by Djs would add more to beats including scratching and cutting. It wasn’t until the 1980’s where more artists came along to further the movement into the west of America. In the early 1990’s the commercial success of “gangsta rap” had a shift in the language being introduced in songs. The lyrics resonate the use of drugs, causing violence amongst others and sexual references against women. Early prospects of gangster rap groups and artists included Ice-T, who recorded what some consider to be the first gangsta rap album. Groups like N.W.A. were the first to enter the music charts as number one for gangsta rap. Hip Hop also became a key factor for a mainstream commodity. Albums such as N.W.A’s Straight Outta Compton, Eazy-Es Eazy-Duz-It, and Ice Cube’s Amerikkka’s Most Wanted were selling at staggering amounts which meant that hip hop was not only being purchased by young blacks but by other audiences too. And was most of the audience buying these songs. The West Coast had over 1.2 billion in sales in 1992 for the hip hop genre alone. This included buying CD’s and Records. As a results however, the messages being produced such as the spread of political and social issues to parts of the country that were previously unaware of the conditions of ghettos. While the hip hop industry now appeals to a wide range of audiences, media critics argue that socially and politically conscious hip hop has been largely disregarded by mainstream america. They also believe that these artists are bringing a new culture to America, especially California.This culture brings along many stereotypes. From the clothes to the way that people act, hip hop has brought about a negative culture in some cases. The messages being presented in the songs were being acted out by the audience listening. Young blacks acting against the government with violence and an increase of drugs in all ghetto areas of the united states. The people who listen to the music are associated with drugs, violence, misogyny to the “outsiders” who do not listen to the Music. New art like graffiti were also a contribution to the hip hop stereotype. Many who create art make to promote this culture of hip hop. Later it would be used to spread many other ideas, but originally that is what the main focus was for graffiti. Gangsters, Hoodrats, Ratchets were some of the names that people would give to the people who blasted this music in their cars or their homes. However, many of these stereotypes are true, today you see ranges of people listening to hip hop music. From white people who are successful in business, compared to people in the south who usually listen to country, hip hop is spreading and the ideas that come along with it are too.The Music Industry The music industry is a huge business. It’s estimated that the demand for music was worth 15.5 billion dollars in the year 2016. For songs only being bought at a dollar each, it is crazy to think that the music industry was worth so much in just one year alone. In the United States alone it is expected that by the year 2020, the music industry will has a revenue od 18 billion dollars. Within the last few years, LP/vinyl albums saw a rise in popularity in the U.S., as sales of LPs grew about 30 percent from 2014 to 2015. However, the sales of digital and hard CD albums and digital track sales have been on the decline since 2012. It seems as though people are appreciating the roots of where music originally came from. While these things play a big factor on how people how spending their money on music another big part of the puzzle is what genre people are buying. In a study of what kind of music people are listening to in 1995, Rap/Hip Hop only accounted for 8 percent or what people listen to. In a recent study, however, Rap/Hip Hop makes up about 13 percent. When comparing these studies, it is obvious that these genres have become more popular in recent years. As you listen to music in your home or in the car you can hear more and more rap or hip hop in the music we now listen to. Whether that be on verse featuring a famous rapper, or a hit single by a rapper, much of what makes up today’s music is these genres. Of course you still have normal pop songs and normal country songs, but you’ll see the artists of those genres collaborate with Hip Hop artist to appeal to a larger crowd. This grows the Hip Hop industry with each feature that comes out, each hit single. One would notice big names like Drake, Kendrick Lamar, or even Snoop Dogg are in much of the music that we listen to. Look at the “Top 50 in the United States” on Spotify and it is obvious that hip hop is taking over. Commercials include many Hip Hop songs that are popular at the time. Much of the time, commercials promoting a sport are the most common in using the hip hop genre to promote. The Influences of Hip HopFor those living in the black community of America, Hip hop is not only music but it is also a lifestyle for people. Many would be able to see that hip hop has a great influence of those in the community and over the past three decades, Hip Hop has influenced many and uplifted others while also providing a voice for those in need. Those who are against the art of hip hop would say that the music it too aggressive with the subjects in which it talks about with the provocative lyrics. However, one could argue that these lyrics are just the truths for those living in that world and provide a voice for those who live like the lyrics presented by an artist. Hip Hop has been able to provide men and women from all ages the privilege to be heard in a new form of music. These people would be able to express their opinions about the community around them and how the government has treated african americans for decades. This outlet of expression is very important to the black community and those who are against should try to embrace it rather than hate on it. The 90’s would also bring the evolution and influence of Hip Hop to a whole new level. The 90’s can be noted by musical historians as on of the most influential time period of hip hop. Those who would listen would change their outfits and their lifestyle to live like their favorite artists. Baggy clothing would be in the streets wherever you were. The history of hip hop is a connection of black communication in the industry about the United States which can be viewed poorly as a socio-economic issue that would be created because of this. Those in the black community and other groups would turn incontinent from injustice to a protest through the restructuring of social attitudes by musical expression In the late 80’s is when people would begin to see this movement through the use of music, but the movement that would be associated with Hip Hop would occur in the 90’s. With this in mind, the 90’s saw the many different trends in culture and the music of Hip Hop itself. With all of the controversy that lies with any lyrics of vulgar nature, Hip Hop will mark a movement within a nation that has the power to lift up those within its community and even those outside of it. “Members of the hip hop nation form an ‘imagined community’ that is based less on its realization through state formation than on a collective challenge to the consensus logic of U.S. nationalism” (Decker 54).This quote will be a representation of the feelings of those who feel that Hip Hop is just a community based around violence and vulgar attitudes and the fact that hip hop tends to go against the United States. The influence that Hip Hop provokes also has an effect on the economy. Studies have shown that people who listen to hip hop on a daily basis have a tendency to follow what is being represented in the songs. So if the song is talking about drugs and ganly activities then that will be what most will follow and do. A lot of what is in today’s music, especially popular songs, tend to have the theme of drugs and other things of that sort. Another study was taken with those who live in the ghettos and how they live their lives. Those who listened to Hip Hop non stop tended to have more of a “hood” vibe to themselves. When it comes to how Hip Hop in the business world, a lot could say it is just a way to market something. Like in the previous example of sport networks using a popular Hip Hop song to promote the sport is just a way that they are widening out to a larger audience of people. ConclusionAfter doing research on the question “How does the language of Hip Hop affect the economics of the West Coast?” I can find a somewhat clear conclusion. From the origins of Hip Hop to the people who listen to it, it’s obvious to see that Hip Hop is a growing business. Much of the business is of course from what is being sad in the songs. From the resources that have been provided, on can see that much of what is being pushed in Hip Hop has an effect of not only the economy but also society.